Entertainment and technology transactions have always required specialized drafting — agreements that account for the unique ways creative works generate value, the role of guilds and collective bargaining, the complexity of rights ownership and reversion, and the many ways a deal that looks simple on the surface can carry significant long-term consequences. What’s changed is the layer of AI-related considerations that now needs to be addressed in nearly every agreement.
Van Lier Law brings transactional experience forged in one of the most complex contracting environments in the entertainment industry. Our founder spent over two decades drafting and negotiating collective bargaining agreements at SAG-AFTRA — including developing new agreement types for emerging formats and the landmark AI provisions in the 2023 agreements. That experience informs every contract we work on: attention to what can go wrong, what rights matter most, and how to make sure the paper actually reflects the deal.
We work with creative professionals, production companies, studios, and technology businesses on a wide range of transactional matters — from individual talent agreements to complex multi-party deals involving AI-generated content, synthetic media rights, and emerging technology licensing.